Over a decade ago I started IMAGEFIRST as a way to provide my family’s race team with a professional image since the local shops couldn’t–even at their ridiculous prices.  At the time, very few Saturday night racers put much more than a number onto the side of their car-understandably, but it really got to me.  As a racer, as a race fan, I appreciated the teams that put an emphasis on looking good.  It was rare to see, but it added to the excitement of short-track racing. 

Race car graphics, websites, print collateral, signage–it was all overpriced, all poorly designed.  My own family couldn’t afford the image we wanted at the prices local shops were charging, for, in my opinion, junk.  I had the desire to change that.  I started to offer racers and businesses alike affordable image solutions that looked expensive.

IMAGEFIRST means we put each client’s image first.  We care what you look like and want your image to be the best it can be–all while reflecting who you are and what you want to say/do. 

My goals today are the same as they were when I started at the age of 16.  Give people a great image at the best possible price.  Do what you say you are going to do.  Meet deadlines.  Do as you’d like done unto yourself and never settle–design can always evolve, always be better.

It’s never been about selling as much as we could.  It’s always been about making every client look better than before they came to us.  Whether you choose us, or a competitor for your next project–we just hope you stand up and put your IMAGEFIRST.  Look good.  Be proud.  Be first.

Chris Lewis

Owner/Designer

ABOUT IFD

Chris (left), brother, Tyler (right)

*COMING SOON*

All graphics, photos, and images herein are property of On Track Promotions (IMAGEFIRST) and are subject to all copyright laws © 2012.  All rights reserved.